Evaluation

What skills have you developed through this module and how effectively do you think you have applied them?
My team-working skills have been put to the test and I feel I adapted to working alongside a colleague well. Every Decision had to be considered by two people rather than one, making our working partnership much more critical and thought-out as opposed to working individually, this aided our project. Also this improved my analysing skills and reasoning for an opinion I have, as I had to explain it to my partner.


What strengths can you identify in your work and how have/will you capitalise on these?
I think our collaborative work was well handled between us, we took a professional approach to the project and continued throughout, this helped every decision we had to make. Our ongoing analysis was strong, we theoretically tore-apart everything we created to identify strengths and weaknesses, resulting in a more well designed final outcome.

What weaknesses can you identify in your work and how will you address these more fully?
I think we could have dedicated more time on research, this would provide a good indication of what route to take within our design. Also we could have developed our designs into various applications and products, displaying a set or range of the design we put foreword.

Identify five things that you will do differently next time and what do you expect to gain from doing these?
Plan more, simply to have a clear view of what timescale we have and how much work we can produce.
Dedicate more time on research, this would back up our designs with evidence from our target audience for instance.
Explore different media and processes, to take our ideas into a different light and possibly improve how we deliver them.
Extend the design into different applications, showing what could be done with our creations visually would build up our body of work and range of designs/considerations.

Attendance = 5
Punctuality = 4
Motivation = 3
Commitment = 3
Quantity of work produced = 4
Quality of work produced = 4
Contribution to the group = 4

After a crit we came to the decision that our packaging concepts weren't fulfilling the brief, they weren't breaking any boundaries and just looked unoriginal and somewhat plain. Here's our response, we opened the taps on creative packaging and finalised a series of packaging concepts.

Here is the logo design for the new packaging. Essentially the logo had to incorporate the dip, to tell the buyer that they're getting something more than just regular Doritos. Keeping with the recognisable typeface, layout and colour scheme of the current Doritos logo.

Here are some of four finalised packaging concepts, they incorporate the dip with the tortillas and enable you to eat and dip.
The top design allows the user to not only walk and eat but also to put the packet down on a table for instance and eat with other foods, without spilling any tortillas or dip.

The next designs play on the triangle visual, relating to the triangular shape of the tortillas.

Starting to generate imagery for the packaging, again incorporating the Mexican style. Cactus are a resemblance to the heat of Mexico and always linked to Mexican tradition.

Our starting point for imagery relating to Mexico was to note everything which links to Mexico and the Mexican style.

Gold Mining.

'Doritos' Spanish translation is ; 'Little bits of Gold'.

We think this is a perfect opportunity to exploit the gold mining theme for our packaging.
We can link the traditional Mexican style in too, as gold mining has been a part of Mexico for hundreds of years.