Evaluation

What skills have you developed through this module and how effectively do you think you have applied them?
My team-working skills have been put to the test and I feel I adapted to working alongside a colleague well. Every Decision had to be considered by two people rather than one, making our working partnership much more critical and thought-out as opposed to working individually, this aided our project. Also this improved my analysing skills and reasoning for an opinion I have, as I had to explain it to my partner.


What strengths can you identify in your work and how have/will you capitalise on these?
I think our collaborative work was well handled between us, we took a professional approach to the project and continued throughout, this helped every decision we had to make. Our ongoing analysis was strong, we theoretically tore-apart everything we created to identify strengths and weaknesses, resulting in a more well designed final outcome.

What weaknesses can you identify in your work and how will you address these more fully?
I think we could have dedicated more time on research, this would provide a good indication of what route to take within our design. Also we could have developed our designs into various applications and products, displaying a set or range of the design we put foreword.

Identify five things that you will do differently next time and what do you expect to gain from doing these?
Plan more, simply to have a clear view of what timescale we have and how much work we can produce.
Dedicate more time on research, this would back up our designs with evidence from our target audience for instance.
Explore different media and processes, to take our ideas into a different light and possibly improve how we deliver them.
Extend the design into different applications, showing what could be done with our creations visually would build up our body of work and range of designs/considerations.

Attendance = 5
Punctuality = 4
Motivation = 3
Commitment = 3
Quantity of work produced = 4
Quality of work produced = 4
Contribution to the group = 4

After a crit we came to the decision that our packaging concepts weren't fulfilling the brief, they weren't breaking any boundaries and just looked unoriginal and somewhat plain. Here's our response, we opened the taps on creative packaging and finalised a series of packaging concepts.

Here is the logo design for the new packaging. Essentially the logo had to incorporate the dip, to tell the buyer that they're getting something more than just regular Doritos. Keeping with the recognisable typeface, layout and colour scheme of the current Doritos logo.

Here are some of four finalised packaging concepts, they incorporate the dip with the tortillas and enable you to eat and dip.
The top design allows the user to not only walk and eat but also to put the packet down on a table for instance and eat with other foods, without spilling any tortillas or dip.

The next designs play on the triangle visual, relating to the triangular shape of the tortillas.

Starting to generate imagery for the packaging, again incorporating the Mexican style. Cactus are a resemblance to the heat of Mexico and always linked to Mexican tradition.

Our starting point for imagery relating to Mexico was to note everything which links to Mexico and the Mexican style.

Gold Mining.

'Doritos' Spanish translation is ; 'Little bits of Gold'.

We think this is a perfect opportunity to exploit the gold mining theme for our packaging.
We can link the traditional Mexican style in too, as gold mining has been a part of Mexico for hundreds of years.

Mexican Tradition

Here we have analyised Mexico and imagery which relates to it.
The colours of the Mexican flag, shape of the country and names of locations.
Mexican music, traditional acoustic with passion.
Mexican landscape, cactus, dessert, heat, empty plains, boulders and cliffs.
Chilies, hot foods, salsa. All a part of Mexican culture.
Sombreros', Ponchos'; Traditional Mexican attire.
The Mexican wrestler, distinguished by face mask.
Mexican located films, show us a somewhat stereotypical image of Mexico, but one that people can relate to. Also typefaces used in the posters give us direction in that area of design. Usually tall and serif fonts.
Worn surfaces, walls, paintwork, footpaths, flaking paint all damaged by the heat of Mexico.

Consumer Research

Existing tortilla packaging.

Here are the crisp packets which compete with Doritos UK market, they sit next to Doritos on the shelves.
ALL of these packs have some Mexican theme behind them, various packs use a more traditional typeface (Phileas Fogg, Morrisons own, Casa Fiesta and Trato's). Most use related colours, bright yellow and orange for that Mexican flare and some have a washed colour to show tradition and age-old recipe.

Tesco even use a stereotypical Mexican man!

This may be a sign to avoid whats already out there but I would happily buy a pack of Tortillas assuming they had a traditional Mexican flavour by the appearance of the packet, rather than a pack of Tortillas that have no resemblence to Mexican tradition.

Further research/surveying will determine our choice of Mexican Tradition or not.

Doritos - Existing Packaging.

Here is a range of Doritos products on sale to the UK market.
I think the imagery and overall look of the packet is somewhat dull, I would'nt look twice if i saw them on the shelves, they look like a generic crisp packet.
on the back of each crisp packet and dip, Doritos state;
"Doritos have an AMAZING taste because they're made the Traditional Mexican way!"
however, looking at the design, the traditional mexican style isn't apparent, this is the route we plan to take our designs towards.

Spanish Translation

Doritos!

Breaking down the brief